Southern Goods: imogene + willie

I recently stumbled across the blog of Nashville's imogene + willie, a custom denim shop located in an old gas station. Founders Matt and Carrie are pursuing their passion to create beautiful, well-made, perfectly-fitting blue jeans and all the while honoring the people who helped them get where they are today. The brand's name is a nod to Carrie's grandparents but each of the couple's special grandparents is honored by the lives they lead.

I haven't visited imogene + willie yet, but it's on my list of must-see Nashville spots. I enjoyed this video so much, I thought I'd share. I love when regular folks pursue their passions to see where their dreams take them. I'm also glad that there seems to be a return to locally-made, handcrafted quality goods. It makes me feel a bit better about the state of things and gives me hope for what's to come.